The Power of Habit: Why We Do What We Do in Life and Business Autobiographies " "I dance tango in

" "I dance tango in Buenos Aires

Staying in love—that’s the challenge

what characters these are

no matter what they’re seeking to achieve

Why do some command greater loyalty from customers and employees alike

The Power of Habit: Why We Do What We Do in Life and Business Autobiographies " "I dance tango inA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest