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For Intermediate Microeconomics courses
offers a new Key Concept and Activity Lab Workbook
and the New Advertising Video Library
ISBN: 9781475821529
and case studies
Global Strategy, 5e (eBook) Course_ELEN 343 For Intermediate Microeconomics coursesOverview: The worlds best selling global business strategy text, Peng's GLOBAL STRATEGY, 5E offers unique strengths in a comprehensive, innovative approach. The author pursues a broadened definition of "global strategy," emphasizing strategy around the globe, as opposed to a traditional, parochial definition that focuses on only one type of multinational strategy. ISBN: 9798214344669 Edition: 5 Publisher: Cengage Format: Digital GUST Course: MGMT 490
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