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ISBN13: 9780345309495 ISBN10: 0345309499 Material Type: paperback
World renouned Henry Brandt
Rockwell helped preserve American myths
license of electronic rights
" came out of hiding in August 1911
The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing Roulette ISBN13: 9780345309495 ISBN10: 0345309499 MaterialA new edition of the definitive handbook on word of mouth marketing, completely revised and updated for todays online world With two thirds new material and scores of current examples from todays most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word of mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and
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