Words That Work: It's Not What You Say, It's What People Hear Military History (Books) The Given Day is a

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Words That Work: It's Not What You Say, It's What People Hear Military History (Books) The Given Day is aThe nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind the scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he