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William Rau
Issued at $21
The Information Age: The book captures the transition from a purely physical world to one dominated by data and electronic signals
and logo (the "S-curve" or "Z-pattern")
but what it feels like to stand there
Advertising. The Technique of Advertising Production. Second Edition, by Thomas Blaine Stanley. Untitled (Friends of Photography) William RauPrentice Hall, 1954. Includes detailed instructions re photoengraving, lithography, gravure, layouts, color separations, etc. Ex library, edge worn, good, 216 pages. Summary: The Technique of Advertising Production (Second Edition, 1954), by Thomas Blaine Stanley, is a comprehensive mid century manual that serves as a bridge between the "golden age" of print advertising and the burgeoning era of modern mass media. Published by Prentice Hall, it was
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